Facebook Ads Management
What We Do (In A Nutshell)
Our in-house team of social media advertising experts will help plan your marketing budget based on a cost per sale or lead that you need to hit in order to maximize your profitability.
We’ll design your ads, setup your campaigns, analyze the data regularly and optimize performance to increase revenue and leads over time.
Facebook ads is often the most profitable channel for our clients due to the enormous volume of potential customers spending a huge amount of time the platform. Moreover, many shoppers make purchase decisions based on research and recommendations they find on Facebook.
Our Approach To Facebook Ads Management And Social Media Advertising
Understanding Your Business (Very Well)
While we bring the advertising background and technical know-how to the table, you know your business and the unique behavioral characteristics a whole lot better than we do. Our team takes the time to understand what it is you do and how you make money. We’ll get to work researching your industry, and come away with a psychological understanding of your customers and how to best appeal to them while they’re on social media sites like Facebook, YouTube, Twitter and LinkedIn.Creative Design
Unlike Google AdWords search campaigns, social media pay per click campaigns are almost entirely visual. Our in house graphic design team will create beautiful ads for you from scratch, keeping in mind the specific requirements of each social media platform. We’ve even helped our clients shoot video commercials to be used in display ad campaigns on Facebook and YouTube. And of course, we’ll create multiple iterations of each ad so we can split test them inside the live campaigns in order to consistently increase click through rate while decreasing your cost per conversion over time.Campaign Strategy Development
Social media advertising campaigns have a virtually unlimited combination of targeting methods. From remarketing lists to in-market segments and beyond, there’s no shortage of ways to show your ads to the people most likely to buy what you sell. But how you ultimately target your ad impressions is the most important element of a successful campaign, and luckily, we have the experience to help get you off on the right foot. Once your campaigns are live, we’re constantly testing new permutations of available targeting methods based on what the campaign data is telling us.Data Analysis and Optimization
The companies and brands that are most successful with Facebook advertising are the ones that can read and analyze their campaign data, spotting the trends and patterns that tell a meaningful story. Our team takes the time and effort to analyze the data from your live campaigns, using your performance results to optimize every element of your account. We work on improving campaign and ad group structure while designing new ads to avoid “ad fatigue”. Most importantly, we’re using the data at the targeting method level to test new ideas and strategies that will maximize your ROI.Social Channel Highlights
Facebook PPC advertising highlights:
- Reach 1.13 billion active daily users
- 92% of companies who run social ads run ads on Facebook
- The most precise audience targeting anywhere on the internet
- Multiple campaign objectives, including page likes, website visits, e-commerce purchases and more
- Facebook’s ad revenue in 2016 was $8.62 billion, up 53% from $5.64 billion in 2015
LinkedIn advertising highlights:
- Over 3 million businesses have LinkedIn business profiles
- 33% of all business professionals on earth are active LinkedIn users
- 51% of companies have acquired a B2B customer on LinkedIn
- The most accurate B2B targeting capabilities anywhere on the internet
- Target users by seniority, company size, industry, job title, education and more
- Multiple advertising options, such as sponsored posts, text ads, in-app lead capture and more.
We have our own dedicated LinkedIn account management team who we meet with regularly in NYC. They help us find new audience segments for our clients, and give us access to advertising features still in private beta.
If you’re looking to increase the volume and quality of your B2B leads, AdVenture Media LinkedIn ads management is the best place to start.
Twitter advertising highlights:
- Twitter ads account for over 2.5% of all global internet advertising
- Twitter is the best ad platform to increase brand awareness while driving cost effective traffic to your site
- In 2017, Twitter served over 300 billion ads
- Amplify your content through promoted tweets
- Use multiple campaign goals like website visitors or increase followers to align your campaign with your marketing objectives
YouTube advertising highlights
- Viewers who watch at least 30 seconds of an ad on YouTube are 23 times more likely to consume more content from that brand
- YouTube is the internet’s second largest search engine after Google
- Brands see a 20% average increase in website traffic after launching a YouTube ad campaign
- 43% of new customers buy something they saw advertised on YouTube
- Multiple ad products such as in-stream, in-search and in-display
- Use your Google Analytics audience segments to target your ads on YouTube
Precision Audience Targeting & Multiple Campaign Types
Whether segmented by gender, age group, interest category, geographical location or more, our clients don’t sell whatever it is they sell to everyone in the world. Chances are, neither do you.
Social media advertising enables us to show ads to the people who you know are in the market for the products and services you sell.
Custom Designed Ad Creative
We really, really hate ugly ads. Ugly ads gives our industry a bad name, and worse, they turn off your customers before they even land on your website. Ugly, templated ads suck. We don’t design ugly ads.
Check out some of our custom ad design for our awesome clients (click to enlarge).
Fully In-House Team Of Stubbornly Passionate Advertisers
Our 100% in-house team of Google Ads management / PPC experts bring over 150 years of combined experience to your campaign development and optimization. While automation is useful for adding nuance to your strategy, there’s nothing that replaces the thought and analysis real people bring to the very real money you’re spending on digital ads every day.
You’ll love your ROI, but you’ll love our people even more (well, maybe not).
Included In Our Facebook PPC Management
Conversion Tracking
Our team will implement conversion tracking on your website, or we’ll work with your developer to make sure the codes we send are implemented properly.
If we’re taking over preexisting campaigns where conversion tracking has already been installed, we’ll perform thorough tests to make sure revenue and conversions are being tracked accurately.
In fact, we won’t launch a campaign before being certain that the data we’re collecting reports conversions properly.
Transparent Reporting
You own your data. All of it.
Our team configures regular reports to be delivered to your inbox on a schedule that works for you detailing all the key performance indicators important to your short term and long term advertising goals.
Regular Strategy Meetings
Your input and feedback is crucial to the long term success of your ad campaigns.
You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your campaigns.
Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.
Remarketing Setup
Remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors when they’re browsing other websites like blogs, news sites and social media sites like Facebook, Twitter, Instagram, YouTube and LinkedIn.
Many of our clients see extraordinary returns on their remarketing campaigns, bringing qualified traffic back to their site to complete the conversion goal they want their visitors to take.
Our team will install and configure all applicable remarketing tags, as well as manage the remarketing audience creation and segmentation.
Our Social Media Ads Management Tech Tech
Request A Marketing Proposal
General Inquiries
info@adventureppc.com
(516) 218-3722
Apply To Work
hr@adventureppc.com
(516) 362-2386