PPC Tuneup
What Is A PPC Tuneup?
Our PPC Tuneup program is where our team either builds a new AdWords account from scratch, or we thoroughly optimize your existing campaigns.
We’ll optimize components like campaign and ad group structure, we’ll diagnose and test conversion tracking, we’ll work with your team to develop a highly profitable bidding strategy, and we’ll even develop strategies that you can implement on your own to keep the campaigns performing to their fullest potential.
Many of our small business clients begin the relationship with a PPC Tuneup and then hire us for full service, ongoing PPC management shortly thereafter.
Our PPC Tuneup Process
Understanding your business objectives
Before beginning work restructuring your campaigns, we need to fully understand your business and the psychographics of your target audience. We’ll be researching your competitors while getting a better understanding of the products and services you sell.Developing a strategic plan for your account
Once we have a clear understanding of who you are, what you sell and your profit margins, our team will begin developing a strategy for your PPC campaigns. We’ll figure out an ideal structure for your ad groups and keywords, and we’ll develop a profitable bidding strategy that can be optimized for performance each month.Building (or rebuilding) your account and campaigns
Our in-house PPC management team will work on building out your entire campaign as if it were brand new, working on campaign structure, geographic targeting, audience segmentation, ad group organization, keywords and negative keywords, and more. Whether we’re working on a new account or rebuilding your current campaigns, you’ll get back an account ready to outperform your competition.Optimization blueprint for you and your team
We’re not just going to work on your campaigns and hand them back to you. We’ll prepare a detailed blueprint that you and your team can reference to optimize your campaigns in accordance with the strategies we used for your account. If you ever need full service AdWords management, our team will be here to take over where we left off.Our PPC Tuneup Process
Included In Your PPC Tuneup
Conversion Tracking
Our team will implement conversion tracking on your website, or we’ll work with your developer to make sure the codes we send are implemented properly.
If we’re taking over preexisting campaigns where conversion tracking has already been installed, we’ll perform thorough tests to make sure revenue and conversions are being tracked accurately.
In fact, we won’t launch a campaign before being certain that the data we’re collecting reports conversions properly.
Remarketing Campaign Setup
Remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors when they’re browsing other websites like blogs, news sites and social media sites like Facebook, Twitter, Instagram, YouTube and LinkedIn.
Many of our clients see extraordinary returns on their remarketing campaigns, bringing qualified traffic back to their site to complete the conversion goal they want their visitors to take.
Our team will install and configure all applicable remarketing tags, as well as manage the remarketing audience creation and segmentation.
In-depth competitive analysis
Our team will conduct thorough competitive analysis, researching and compiling data on the ad campaigns of your competitors.
We’ll analyze their monthly spend, how their ad copy has changed over time, which keywords of theirs bring in the most traffic, and how much overlap they’ve had with your ads in the auction month over month.
All this data will be presented to you in a clear, easy to read format, but we’ll also be using it to guide our campaign strategy.
Our PPC Tech Stack
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General Inquiries
info@adventureppc.com
(516) 218-3722
Apply To Work
hr@adventureppc.com
(516) 362-2386